Led the creative direction of an integrated healthcare recruitment campaign for the Veterans Health Administration (VHA), supporting nationwide hiring efforts across multiple medical disciplines.

Developed a cohesive campaign system featuring authentic photography, audience-specific messaging, and a bold visual identity designed to attract healthcare professionals while reinforcing VHA's mission and values.

The campaign spanned out-of-home advertising, digital paid media, social media, and supporting marketing assets, ensuring a consistent presence across both local and national platforms.