Developed the visual identity for Tone, a fitness and wellness startup focused on balance, strength, and mindful movement.

The brand combines a clean, modern logotype with a calming wellness-inspired color palette. The system extends across digital and physical touchpoints, including social media content, mobile app visuals, branded apparel, and promotional materials.

The bold yet minimal aesthetic was designed to resonate with a modern audience seeking balance, strength, and style in their wellness journey.