Contributed to the nationwide rebrand of Spire Healthcare, helping develop and implement a refreshed visual identity across print, digital, web, and out-of-home advertising.

Created brand photography assets, recruitment campaigns, brochures, posters, patient communications, and promotional materials, ensuring consistency across all touchpoints.

The work focused on combining expertise with approachability through authentic imagery, clear messaging, and patient-centered design, reinforcing Spire's renewed brand positioning and values.