BRAND CASE STUDY
A deeper connection to the land.
Rinnesto is a cultural and agritourism project rooted in Calabria, created around nature, local flavours, traditions and the people who keep them alive.
01 —THE OPPORTUNITY
More than a place. A connection to what matters.
Rinnesto was created from a desire to preserve something meaningful: a relationship with the land, the rhythms of nature and the traditions passed from one generation to the next.
The project brings together local food, agriculture, nature, wellbeing and territory, creating experiences that invite people to slow down, discover Calabria and reconnect with where things come from.
An identity rooted in the land.
Rinnesto means grafting: connecting something new to existing roots so that it can continue to grow.
That idea became the foundation of the identity. The visual system combines a distinctive, organic wordmark with earthy colours, natural textures and graphic forms inspired by roots, leaves and the Calabrian landscape.
The result feels contemporary without losing its connection to tradition.
02 —THE IDENTITY
