Led the creative direction of a nationwide recruitment campaign for U.S. Customs and Border Protection's Air and Marine Operations (AMO).

Developed a visual system that combined cinematic imagery, authentic storytelling, and clear messaging to showcase the unique missions and lifestyle associated with the role.

The campaign spanned print, out-of-home, digital, web, and social media, helping attract qualified candidates while reinforcing AMO's values of service, precision, and purpose.